It is out of question that quality backlinks are crucial to SEO
success. More, the question is how to get them. While with on-page
content optimization it seems easier because everything is up to you
to do and decide, with backlinks it looks like you have to rely on
others to work for your success. Well, this is partially true because
while backlinks are links that start on another site and point to
yours, you can discuss with the Web master of the other site details
like the anchor text, for example. Yes, it is not the same as
administering your own sites i.e. you do not have total
control over backlinks but still there are many aspects that
can be negotiated.
Getting Backlinks the Natural Way
The idea behind including backlinks as part of the page rank
algorithm is that if a page is good, people will start linking to it.
And the more backlinks a page has, the better. But in practice it is
not exactly like this. Or at least you cannot always rely on the fact
that your contents is good and people will link to you. Yes, if your
content is good and relevant you can get a lot of quality backlinks,
including from sites with similar topic as yours (and these are the
most valuable kind of backlinks, especially if the anchor text
contains your keywords) but what you get without efforts could be
less than what you need to successfully promote your site. So, you
less than what you need to successfully promote your site. So, you
will have to resort to other ways of acquiring quality backlinks as
described next.
Ways to Build Backlinks
The first step in building backlinks is to find the places from
which you can get quality backlinks. A valuable assistant in this
process is the Backlink
Builder tool. When you enter the keywords of your choice, the
Backlink Builder tool gives you a list of sites where you can post an
article, message, posting, or simply a backlink to your site. After
you have the list of potential backlink partners, it is up to you to
visit each of the sites and post your content with the backlink to
your site in it.
You might wonder why sites as those, listed by the Backlink
Builder tool provide such a precious asset as backlinks for free. The
answer is simple they need content for their site. When you
post an article, or submit a link to your site, you do not get paid
for this. You provide them for free with something they need content and in return they also provide you for free with
something you need quality backlinks. It is a free trade, as
long as the sites you post your content or links are respected and
you don't post fake links or content.
Getting Listed in Directories
If you are serious about your Web presence, getting listed in
directories like DMOZ, Yahoo, Jasmine Directory and others quality directories is a must – not only because
this is a way to get some quality backlinks for free, but also
because this way you are easily noticed by both search engines and
potential visitors. Generally inclusion in search directories is free
but the drawback is that sometimes you have to wait a couple of
months before you get listed in the categories of your choice.
Forums
and Article Directories
While forum postings can be short and do not require much effort,
submitting articles to directories can be more time-consuming because
generally articles are longer than posts and need careful thinking
while writing them. But it is also worth and it is not so difficult
to do.
Content Exchange and Affiliate Programs
Content exchange and affiliate programs are similar to the
previous method of getting quality backlinks. For instance, you can
offer to interested sites RSS feeds for free. When the other site
publishes your RSS feed, you will get a backlink to your site and
potentially a lot of visitors, who will come to your site for more
details about the headline and the abstract they read on the other
site.
Affiliate programs are also good for getting more visitors (and
buyers) and for building quality backlinks but they tend to be an
expensive way because generally the affiliate commission is in the
range of 10 to 30 %. But if you have an affiliate program anyway, why
not use it to get some more quality backlinks?
News Announcements and Press Releases
Although this is hardly an everyday way to build backlinks, it is an
approach that gives good results, if handled properly. There are many
sites (for instance, here is a list of some of them) that publish for
free or for a fee news announcements and press releases. A
professionally written press release about an important event can bring
you many, many visitors and the backlink from a respected site to yours
is a good boost to your SEO efforts. The tricky part is that you cannot
release press releases if there is nothing newsworthy. That is why we
say that news announcements and press releases are not a commodity way
to build backlinks.
Backlink Building Practices to Avoid
Linking to suspicious places is something else that you must
avoid. While it is true that search engines do not punish you if you
have backlinks from such places because it is supposed that you have
no control over what bad guys link to, if you enter a link exchange
program with the so called bad neighbors and you link to them, this
can be disastrous to your SEO efforts.
Sunday, 27 October 2013
Easy ways and steps to build Backlinks
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